Chevrolet advert promotes penny pinching

Chevy Tahoe

Chevrolet gave new meaning to the phrase "see a penny, pick it up" this week when it unveiled an unusual new billboard advert in New Oxford Street in London.

The 20-foot ad hoarding was made using 20,000 real pennies to accompany the strap line that boasted the 769,500-pence starting price of the Aveo hatchback.

However, it took passers-by just 30-minutes to deconstruct the advert, as they helped themselves to the money.

Chevrolet's Les Turton commented: "We're glad we've topped up lots of people's wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes." dash kits