Lending further marketing value to the Millennials, Chevrolet introduced two concept coupes aimed at inspiring next-generation buyers to take the wheel, and seeks their input for a car they can co-create. Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car.
According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today’s potential car-buying public and a combined $1 trillion in purchasing power. Chevrolet is marketing these concepts directly to that audience.
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